0-1 product design involves developing the initial or “MVP” version of a software product from scratch. This process is a core part of got-to-market for startups as it transforms a conceptual idea into a functional, launch-ready product. I have extensive experience in designing from the ground up for both enterprise and startups, attained across over a dozen product launches and fifteen years of experience.

I start with an in-depth analysis of your business model, competitive landscape, and customer profiles. This helps me pinpoint your unique value propositions and core customer journeys. I pay special attention to major pain points and barriers to adoption that your customers might face. Additionally, I differentiate between end-user goals and purchaser goals, which can vary significantly in enterprise environments. By understanding these dynamics, I strategize adoption and product-led growth pathways, seeking opportunities to leverage a flywheel effect to expand your user base effectively.

Your involvement in the design process is critical to the project's success. I work closely with founders and key stakeholders to ensure that every aspect of the product aligns with your vision and business goals. Together, we will establish a cadence of regular updates, reviews, and collaborative sessions that fit your schedule. You will have unlimited access to all work-in-progress materials, including an exclusive Figma link, allowing you to view updates and provide feedback in real-time.

You can expect to receive a variety of deliverables throughout our collaboration, including detailed wireframes, clickable prototypes, and a basic design system. These are all designed to give you a clear view of how your product will function and look, and they provide a blueprint for developers and UI designers to follow during the subsequent development and refinement phases.

To start a project, I typically need access to your business plan, any existing customer research, and your brand guidelines if available. A kickoff meeting is also essential to discuss your vision, key objectives, and any specific requirements or constraints. If you’re interested in getting started or have additional questions, please don’t hesitate to get in touch.